We don't want to own the world.

That's the line that's been sitting with me since we nearly built ClearShift the wrong way - chasing scale because that's what every platform playbook tells you to do, before realising our buyers and sellers never wanted that at all.

New piece on Rework this week, about growth as a decision, not a default → https://myrework.substack.com/p/we-dont-want-to-own-the-world?r=47qzlr&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true